Creative Direction
Art of guiding and shaping the overall vision, concept, and aesthetic of a project, ensuring all creative elements align to deliver a unified and impactful experience.
Art Direction
Process of overseeing and shaping the visual style of a project to ensure that all design elements work together to communicate a cohesive and compelling message.
Prop Styling
Selecting and arranging objects and props to enhance a project’s visual storytelling, adding depth, personality, and context to the scene or shoot.
Set Design
Practice of creating physical environments and spaces that visually support a project’s narrative, mood, and theme, enhancing the overall storytelling impact.